A comprehensive, data-driven audit of your Amazon bookselling business. Walk away with a deep understanding of your business, a 45-minute strategy call with Caleb Roth, and a full repricing of your inventory to unclog stuck listings and maximize sales.
A deeper understanding of your Amazon business over the past ~15 months - revenue trends, fee breakdowns, sell-through rates, and inventory health. Benchmarked against other similar sellers so you know where you stand.
A personal consultation with Caleb Roth to dig into your specific business. We'll walk through your dashboard together, answer your questions, and build a game plan for the areas that matter most to you.
A complete repricing of every offer that's priced too high relative to Amazon's price, or too high relative to historical sold prices. This unclogs stuck inventory, generates more sales, and reduces storage fees and aged inventory surcharges.
Export your Date Range Transaction Report and Active Listings Report from Seller Central. Optionally include your FBA Inventory report for deeper storage analysis. We'll walk you through it.
Our analytics engine processes your data - revenue, fees, pricing, inventory age, sell-through rates, and market positioning. Every metric tailored to your specific catalog.
Receive your interactive dashboard with clear visualizations and prioritized action items. We'll schedule a call to walk through the findings and answer your questions.
Tell us about your business and we'll reach out with next steps. Most audits are delivered within 5 business days.
Caleb will reach out within 1 business day with instructions for exporting your Amazon data. Check your email for confirmation.
We collect the contact information you provide through our interest form (name, email, business name) and the Amazon Seller Central reports you share with us for analysis. We do not collect data beyond what you explicitly provide.
Your Amazon reports are used exclusively to generate your Seller Intelligence Audit. Your contact information is used to communicate with you about your audit and related services. We do not sell, rent, or share your data with third parties.
Your Amazon reports and audit results are stored on encrypted, access-controlled servers. We retain your data only for the duration needed to deliver your audit and provide follow-up support. You may request deletion of your data at any time by contacting us.
We comply with Amazon's Selling Partner API Data Protection Policy. Any data accessed through Amazon's APIs is handled in accordance with Amazon's Acceptable Use Policy and applicable data protection regulations. We do not access, store, or process Amazon customer personally identifiable information (PII).
You have the right to access, correct, or delete your personal data at any time. You may also request a copy of the data we hold about you. To exercise these rights, contact us at caleb@upstreampursuits.com.
This website does not use cookies or third-party analytics trackers. We do not track your browsing behavior.
For privacy-related inquiries, contact Caleb Roth at caleb@upstreampursuits.com or through the contact form above.
We may update this policy from time to time. Changes will be posted on this page with an updated effective date. Last updated: March 2026.